Email marketing isn't something marketers do just because they can or is easy. In fact, this is a very effective medium for helping business owners and consumers stay connected. Consumers often seek out email marketing campaigns from their favorite brands and local stores.
The versatility of email marketing is another reason marketers should keep it at the top of their toolbox. Depending on the depth of the email database and skill of the crafter, email marketing messages can range from simple to very complex. Emails can be personalized to reach a wide and targetted audience.