When it comes to social media marketing (SMM), graphic design is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied with nice visuals to grab people’s attention in the middle of browsing.
When telling a company’s story through graphics, it’s important to keep in mind the strategic goals applicable to a specific marketing channel. Depending on the business type, SMM can work for different purposes. Let’s look at the ecommerce business model.
Running a B2C (Business-to-Consumer) business, owners can get customers through social media because their leads reach the final stage of the sales funnel without even leaving social media network. B2B (Business-to-Business) companies are more focused on directing potential leads to their websites in order to introduce those leads to the company and demonstrate the company’s expertise. That’s why designers should work out visual materials based on the business model and marketing strategy.