What is Online Presence?
Online presence refers to how your brand, business, or personal identity appears on the internet. It includes your website, social media profiles, search engine visibility, reviews, and online mentions. A strong online presence helps people easily find, recognize, and trust your brand online.
With the appearance of instant messaging (IM) tools and Social Web sites, most notably Social Networks, Internet faced a proliferation of social activities among users. On a typical service that offers some form of social interactions, users present themselves to their contacts by maintaining user profiles. Services that favor direct and frequent communication tend to include descriptions of user's temporary state in the profile. By the elements of temporary state, we mean primarily custom messages on IM platforms and social networks, as well as description of availability / willingness to chat. Often, visual representations known as avatars are used to depict user's online persona.